Amazon, eBay, self-hosted site and you name any third party portal, this company didn’t miss out on any streamline to make their products be available in the American market. When they are dealing with thousands of products, data characterisation is something that made a difference with their competitors.

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Challenge

When they had 10,000+ products and numerous competitors in the market, visibility with search keywords became the game. There are heterogeneous keyword patterns to find these products depending on consumer behaviors and competitors are well into the game already.

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The Team

The team has 1 Account manager & 2 content specialists

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The Solution

When we received the request, we extensively researched the market positioning and both the account manager and the client agreed that the products need deep concentration on tagging and categorisation. The requirement was 3000 products per week and there were products from two different domains. We boarded two content specialists to handle the volume and since then we have kept on continuing the service.

The products appear with a lot more keywords now and the reflection is there in the sales figure. We are proud to be a part of the journey and resolve complex e-commerce challenges.

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